Building App Success: The Essential Role of Pre-Launch Marketing and Customer Support
Mobile apps have become integral to nearly every aspect of our lives and countless business industries. Their market potential remains strong, and they’re unlikely to lose relevance anytime soon—at least not until a major technological shift comes along. However, only a few apps within each category achieve real success, and an even smaller number rise to phenomenal levels. So, what causes so many other apps to fail? Aside from weak concepts, design issues, or development flaws, many apps struggle due to pre-launch and post-launch oversights.
I cannot give you the formula for success, but I can give you the
formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope
As we spend a significant amount of time on mobile apps and have countless options in every category, understanding users’ specific needs, preferences, and expectations is essential for app marketers. For this reason, thorough market research is a must before beginning any app project. Even as the app nears launch, it’s crucial to develop a launch plan tailored to reach the target audience effectively, using the right channels and messaging for maximum impact.
Many app marketers focus heavily on post-launch strategies, often overlooking the importance of a strong pre-launch campaign. This oversight can mean missing the chance to generate excitement and anticipation right before the app’s release. Ideally, by launch day, a large audience should already be eager to try your app, and achieving this requires consistent, strategic marketing in the lead-up to launch.
To build pre-launch buzz, mobile app development companies can utilize a range of channels, including social media campaigns, search engine ads, video promotions, email marketing, and more. Beyond digital tactics, traditional methods like outdoor advertising, print ads, media spots, and promotional events can also be effective for reaching a broader audience.
Much like a physical retail business is remembered for its customer service as well as its products, an app that offers responsive and helpful customer support is more likely to see increased user engagement and loyalty. Globally recognized brands stand out not just for their offerings but for their commitment to customer-friendly support, which contributes to their popularity and reputation.
Pablo Villalpando
December 9, 2019SEO is always changing so leaving the strategy and tactics to Onum has more than paid for itself. We estimate ROI is over 10 to 1 – I can’t say enough about this team.
Pablo Villalpando
December 9, 2019Onum has been extremely consistent and reliable through our entire engagement. Our results speak for themselves.
Pablo Villalpando
December 9, 2019It also gives you insights on your market’s behavior such as location, times of activity, frequency of searches, technologies used, product preferences, etc.